The holiday season is often seen as a time to wind down and take a break from marketing efforts. However, recent insights from LinkedIn suggest that this festive period can actually be a goldmine for B2B marketers, offering abundant opportunities to capture leads and consumer interest.
Here are six key takeaways that could completely redefine your B2B marketing game and set you up for a successful year ahead.
Engagement Peaks
During the holiday season, professionals tend to have more time for online activities. As people catch up on industry news and plan for the upcoming year, LinkedIn engagement levels soar. By staying active on the platform, you can tap into this surge in engagement and connect with your target audience effectively.
Reduced Ad Competition
Many businesses choose to pause their advertising campaigns during Christmas, resulting in a decline in ad competition. This presents a unique opportunity for B2B marketers, as reduced competition often translates to lower costs per click (CPC) and cost per lead (CPL). By running campaigns during this time, you can benefit from cost-effective advertising and reap the rewards.
Maintaining Visibility
Consistency is key in marketing. Pausing your ads during the holiday season may lead to a drop in visibility. However, when your competitors are inactive, your brand has an excellent chance to stand out and capture the attention of your target audience. By remaining active on LinkedIn, you can ensure that your brand stays at the forefront of your audience's mind.
Strategic Planning
Decision-makers frequently utilize the end of the year to plan for the upcoming one. Running LinkedIn ads during Christmas allows you to reach key stakeholders who may be making crucial decisions about partnerships, investments, or purchases in the coming year. By targeting these decision-makers during their planning phase, you can significantly increase your chances of success
Relevancy Score Considerations
Pausing your campaigns during the holiday season might impact the accuracy of LinkedIn's relevancy score calculation. By keeping your ads active, you ensure that the platform has up-to-date data to evaluate the relevance and effectiveness of your campaigns. This, in turn, helps you optimize your marketing efforts and achieve better results.
Content Engagement Opportunities
Believe it or not, the festive season provides people with more downtime. This increased free time presents a great opportunity to promote long-form content and engage your target audience. By crafting compelling and valuable content, you can capture their attention and drive meaningful engagement.
As we approach the end of the year, brands and businesses have a unique chance to maximize their LinkedIn opportunities. By staying active on the platform during the holiday season, you can set the stage for a strong start in the upcoming year. ✨🎄!
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